Aztec legend tells of a great love story and the origin of Agave.

Long ago, a beautiful Goddess named Mayahuel (pron. ma-ja-well) lived in the heavens. Summoned to seclusion by her jealous Grandmother, Mayahuel was eventually rescued by the God of Wind and Rains where they returned to earth, fell in love and hid in the shape of a tree.
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Enraged, Mayahuel’s grandmother had the tree chopped down.  The remains were buried, and in its place grew the first maguey plant - with all of Mayahuel’s beauty and goodness in the center, but with long spiky stems to protect her from danger.  Later discovered by humans, this plant was named Agave.

Aztecs were the first to ferment Agave and they worshiped the Goddess Mayahuel.  So where had Mayahuel gone and why were the shelves lined with tequilas named primarily after Dons and Kings?  For Jennifer, the choice was clear - the world needed a Queen of Tequila to pay their respects for where it all began.  

And it wasn’t just enough to create the Queen of Tequila.  Unlike traditional Queens, this Queen had to be different. She had to embody true Mexico.  And what tradition is more important to the people of Mexico than Dia De Los Muertos - the annual festival where the deceased are honored and celebrated.
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Being a big fan of the tradition, as well as the beautiful make-up and costumes created for the celebration, Jennifer knew this is what their Queen should represent. With a vision in mind, Hayek commissioned a good friend and artist to create the powerful image that adorns each bottle, and a Queen was Born.

LONG LIVE THE QUEEN!

Being a big fan of the tradition, as well as the beautiful make-up and costumes created for the celebration, Jennifer knew this is what their Queen should represent. With a vision in mind, Hayek commissioned a good friend and artist to create the powerful image that adorns each bottle, and a Queen was Born.

LONG LIVE THE QUEEN!